Hong Kong is considering expanding legal sports betting to include basketball.

The government is exploring this move to boost financial reserves and combat the rise of illegal betting, which saw HK$350 billion in wagers last year across various sports. Reports suggest that if legalized, over half of the illegal basketball betting market could shift to licensed operators.

What does this mean for affiliates?

With basketball betting potentially becoming legal, a new market could open up for affiliates promoting licensed operators. Given the high demand and massive turnover, this could be an opportunity to work with regulated platforms and drive quality traffic.

Anyone keeping an eye on this? Could Hong Kong become a major new hub for sports betting affiliates?