Several US states are poised to expand their USA iGaming and Online Casino offerings in 2025, with Maryland and Virginia leading the charge with active legislation. These developments signal significant opportunities for iGaming affiliates but also necessitate careful navigation of evolving regulatory landscapes.

 

Maryland Reignites iGaming Push

Maryland Delegate Vanessa Atterbeary has pre-filed HB 17, aiming to legalize and regulate online casinos and iGaming in the state. The bill, similar to a previous version that passed the House but stalled in the Senate, seeks to address concerns about potential cannibalization of retail casino revenue.

Key provisions of HB 17 include:

• Eligibility for existing video lottery operators and sports betting facilities to apply for Online Casino licenses.
• The Maryland State Lottery and Gaming Control Commission (MSLGCC) is authorized to issue up to five additional licenses.
• A $1 million initial licensing fee, with five-year renewals at 1% of average annual revenue.
• Promotional play deductions for operators ranged from 20%-35% during the first five years.
• 1% of tax revenue is dedicated to problem and responsible gambling initiatives.
• Streamlined application processes for operators active in at least three comparable US jurisdictions.
• Specific guidelines for “social equity applicants” from economically disadvantaged areas.
• Allocation of a portion of online gambling revenue to support horse racing.
• Authorization for multi-state internet gaming agreements, hinting at the inclusion of online poker.

The bill will be officially filed on January 8th, coinciding with the start of the legislative session.

 

Virginia Enters the iGaming Arena

Virginia Senator Mamie Locke has also pre-filed legislation to legalize online casinos, including live-dealer games. The proposal outlines the following key points:

• A 15% tax rate on adjusted gross revenue for operators.
• Eligibility for licensed retail casinos to apply for online licenses and partner with up to three digital operators.
• $1 million application fees for five-year licenses.
• Requirement for each platform to operate under a distinct brand, with an exception for a separate online poker brand.
• A 30-day application window is to be opened by regulators.
• Inclusion of advertising guidelines, responsible gambling resources (including prominent display of “1-800-GAMBLER” and “gambling problem”), and a legal gambling age of 21.

Virginia’s legislative session runs from January 8th to February 22nd.

 

Illinois Prioritizes Gambling Addiction Treatment

Illinois has taken a significant step in addressing problem gambling by advancing a bill that reclassifies “gambling disorder” alongside substance abuse as a “serious public health problem.” This designation is expected to increase access to state-funded treatment and support services for those affected by gambling addiction. The bill has passed both the House and Senate and awaits House concurrence on the Senate amendment.

 

Minnesota to Hold Hearing on Online Sports Betting Harms

While no specific legislation has been filed, Minnesota’s Senate Finance Committee will hold a hearing on January 8th to discuss the “economic, health, and social harms resulting from online sports betting.” This hearing could influence future legislative efforts related to online gambling in the state.

 

Implications for USA iGaming Affiliates

These legislative developments create a complex but potentially lucrative landscape for iGaming affiliates. Key considerations include:

• Expanding Market Opportunities: Legalization in new states opens up larger potential player bases.
• Regulatory Compliance is Key: Affiliates must stay informed about state-specific regulations to ensure compliant marketing practices.
• Focus on Responsible Gambling: Promoting responsible gambling initiatives is increasingly important for both ethical reasons and maintaining positive relationships with operators.

Affiliates are advised to closely monitor legislative progress in these and other states considering iGaming legalization to capitalize on emerging opportunities and navigate the evolving regulatory environment.